The Medium is the Message


According to Marshall McLuhan, television is a “cool” medium because it provides little information and makes the user fill in what is missing. How do the House Hippo and Media Monkey ads make the user fill in the information?

House Hippo

[youtube video=”TijcoS8qHIE”]

Media Monkey

[youtube video=”i9fSLdG2uYU”]

Do young people accept what they see in media as being reality? Provide specific examples to support your opinion.

Facts on Childhood Issues